Mara Hoffman + Neil Krug
One of my favorite designers has teamed up with one of my favorite photographers/directors and now all seems right in the world. Mara Hoffman, best known for her bold prints and swimwear, titled her Spring 2013 collection Aloha, which means the presence of divine breath. It also happens to be the Hawaiian word for love, hello and goodbye. Hoffman united all aspects of aloha in a short film directed by none other than (drumroll please) the amazing Neil Krug.
“The goal was to share some aloha love with people and also capture the essence of being a ‘warrior of light.’ I remind myself every day to ‘be light,’ and wanted to bring that into a visual realm,” Hoffman said. “If anyone could get what I was going for, it was Neil. After we wrapped, we laughed about how we’re both seen as these cosmic weirdo hippie types. In reality, we’re both down-to-earth and hardworking animals.” As far as the final cinematic result, Hoffman jokes, “It’s a little out there, but so am I."
Oh and to top it off the video features new music from White Flight and RATATAT. So here you go...
If you haven't seen Mara's collection feast your eyes on this wonderfulness.
To shop Mara's collection visit here website here.
yours,
Juli
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