Mara Hoffman + Neil Krug

One of my favorite designers has teamed up with one of my favorite photographers/directors and now all seems right in the world. Mara Hoffman, best known for her bold prints and swimwear, titled her Spring 2013 collection Aloha, which means the presence of divine breath. It also happens to be the Hawaiian word for love, hello and goodbye. Hoffman united all aspects of aloha in a short film directed by none other than (drumroll please) the amazing Neil Krug. 

“The goal was to share some aloha love with people and also capture the essence of being a ‘warrior of light.’ I remind myself every day to ‘be light,’ and wanted to bring that into a visual realm,” Hoffman said. “If anyone could get what I was going for, it was Neil. After we wrapped, we laughed about how we’re both seen as these cosmic weirdo hippie types. In reality, we’re both down-to-earth and hardworking animals.” As far as the final cinematic result, Hoffman jokes, “It’s a little out there, but so am I."

Oh and to top it off the video features new music from White Flight and RATATAT. So here you go...

If you haven't seen Mara's collection feast your eyes on this wonderfulness. 

To shop Mara's collection visit here website here.

yours,

Juli

Anna Kosturova.

Anna Kosturova.

So I have been obsessed with designer Anna Kosturova for quite some time. She is single-handedly the reason for all the crochet yumminess in my closet. She is having a sale that is way to good to be true and I just had to share it with y'all. 35% off all orders PLUS free shipping PLUS a free bikini with orders over $200!! Somebody freakin pinch me! 

(all photos via http://annakosturova.com)

Shop Anna's epic sale here.

yours,

Juli

Nick Night.

Nick Night. 

Taking large scale floral photography, inspired by 16th century still life paintings, Nick exposes the prints to heat and water during the printing process which results in the most unique and breathtaking hybrid of photography and painting. Stunning. 

(images via Trendland)

yours,

Juli

Heyoka Leather

Heyoka Leather. Harvest Moon Collection. 

Three girls decided to join forces and create a brand that would go down in rock and roll history. The premise was simple- custom handcrafted leather goods. Using carefully sourced wild elk hides and deer skins, with only the finest quality natural antler bone, brass and silver adornments, they created a precedent for modern day American heirlooms. Paying homage to and combining their various roots in traditional Native American ceremonies, decadent Hollywood nightlife mystique, and redneck outlaw biker culture, they subconsciously created a signature brand that is eccentric, free spirited and shockingly high-end. Heyoka Leather is an American brand born from the ashes of a dying breed, reminiscent of the great handmade leather empires of east west and north beach. Their mission statement is to leave no footprints behind their moccasins. Always and forever 100% handmade.

Visit their shop. I'll take one of everything. 

yours,

Juli

Double Exposure.

Pakayla Biehn. 

Ridiculously beautiful. More from Pakayla here.

yours,

Juli

Stina Persson.

Stina Persson.

Stina Perrsons watercolor collection, Perfectly Flawed, is beyond words. 

yours,
Juli